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Logo design

Today, I will be writing about logo design and some of its characteristics as so many new businesses does not understand the importance of using a detailed logo while setting up their brand.

Today, most brand logos do not synchronize with the products or services they represent which oftentimes makes the consumers of that product confused.

A brand logo in a nutshell can simply be seen as any symbol or design adopted by an organization to identify its products or services.

It can either be in form of emblem, symbol or graphic mark.

Most importantly, the main purpose of a logo to a brand is for recognition and identification.

From the little definition above, we can clearly see that without a brand logo, lots of businesses will find it difficult to be identified or recognized.

A logo is an important part of any company or brand because it makes a huge impact on a company’s public perception. Investing on a brand logo is one of the most important branding decision any business can make.

Do you think your logo represent your brand or company?

Find out from the points listed below on the characteristics of a good logo

A good logo design should at least have some of these characteristics below

• Simplicity :  As it sounded to the ears, great logos should be simple and should be easily recognized.
• Scalability: A great logo should be simple enough to be able to be scaled down or up and still maintain a good look.
• Memorability: Should be easy to remember.
• Relevancy : should be connected to the brand and posses all the necessary details of that brand or company either in graphics or symbol etc..
• Customer-focus: Will the logo appeal to your target customers; both current and future?
• Versatile
• Distinctiveness
• Credibility
• Timelessness
• Adaptability

Summary: Haven gone through meaning of logo and some of its characteristics, if any or some of the details above is missing in your brand logo, its time to evolve and give your business a unique detailed logo design.

#Zerotohero #LogoDesign #Design #graphicDesign

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